Awareness is considered central in bridging the gap between MSMEs’ needs on one hand, and innovation and technology on the other hand. The specific objectives of our awareness efforts are to guide the project activities and stimulate its implementation during the course of the action, as well as to present success stories to the industrial sector in Egypt to enhance MSME competitiveness and growth solutions. The outcomes of our awareness effort are expected to include a Literature Review and Stakeholder Survey, an Awareness Campaign, and an Online Campaign.